Engineer by training.Owner by choice.
Nikolaj Kloch · Founder
Nikolaj was an aerospace engineer at Boeing, where guessing wasn't an option. Now he runs your ad budget the same way: one test at a time, with the numbers making the call.
Why it matters to youAtlanta · Copenhagen
Why it matters
Your money. Treated like his.
Most agencies spend your budget on hunches. A new audience because it felt right. A bigger budget because it was a good week. Then they send a report full of clicks.
Nikolaj has owned businesses, made payroll, and built a company from scratch. He knows a lead isn't revenue until the job is sold. So that's what he tracks, and he'll tell you plainly when something isn't working and what he's changing next.
Talk to Nikolaj directlyThe seven day loop
What happens to your budget every week.
01TestOne new idea: a hook, an offer, or an opening shot.
02IsolateChange one thing. Everything else stays put.
03MeasureSeven days, until the result is real and not luck.
04KeepMoney moves to the winner. The loser gets replaced.
No wasted weeks. No “let’s try everything and see.”
The short version
Why you can trust him with your budget.
Built things that had to work
- Aerospace engineer at Boeing. Mechanical engineering degrees from Georgia Tech and the Technical University of Denmark, plus a physics degree from Georgia College.
Built businesses
- Ran a profitable marketing company before Thrivr. Founded a medical device startup that earned a patent and was acquired.
Knows your trade
- Runs Meta ads for pools, decks, home improvement, windows, plumbing, cleaning and construction companies across Georgia.
Doesn't quit
- Eagle Scout. Marathon and ultramarathon finisher.