Aerospace engineer.Ad man.
Nikolaj Emil Kloch · Founder
Nikolaj did propulsion design at Boeing before he ever opened Ads Manager. He runs a Meta account the way he ran a test program: change one thing, wait for the data, let it overrule opinion.
The seven-day loop.
Meta advertising is a measurement problem. Every account runs on this.
01GuessOne hypothesis: a new hook, offer or first frame.
02ChangeOne variable. Everything else stays still.
03WaitSeven days, or until the result is real and not noise.
04KeepBudget moves to the winner. The loser is replaced by the next test.
Spec sheet.
Education
- MSc Mechanical Engineering, Technical University of Denmark
- BSc Mechanical Engineering, Georgia Tech
- BSc Physics, Georgia College & State University
Engineering
- Propulsion and aerospace design engineer, Boeing, Charleston SC
- Engineering placement in Recife, Brazil
- TC Poly and CISC Engineering Concepts
- Founded a medical prototype startup: patent granted, acquired for royalties
Marketing
- Ran a profitable marketing company for two years
- Grew an entrepreneurship account to nearly 33,000 followers
- Runs Meta ads for pools, home improvement, retrofit, signage, plumbing, window cleaning and construction
Coaching
- One-to-one with Marc Aurel and YouTube strategist @captainsinbad
Off the clock
- Eagle Scout. Marathon and ultramarathon finisher. English and Danish.
Why it matters to a contractorAtlanta · Copenhagen
Why it matters
Most ad accounts run on hunches. A new audience because it felt right. A budget bump because it was a good week. Ours don't.
You get someone who reads the numbers the way an engineer reads a test report, and who'll tell you plainly when something didn't work and what's being tried next.
Talk to Nikolaj