Georgia · Inground pool builders
Fill your install calendar with qualified homeowners, not tire kickers asking what an above-ground pool costs.
360
Pool leads generated
$8.50
Average cost per lead
3.02%
Click-through rate
6 wks
Calendar booked out
Georgia inground pool ad accounts, May to September 2026. Pulled from the Meta Marketing API.
The problem
Every pool builder knows the math. You have a window where homeowners are dreaming about summer, and a crew that can only install so many pools a year. Miss the window and your crew sits.
Most pool companies try to fix this with boosted posts, a nephew running ads, or an agency that has never sold a six-figure backyard. The result is the same: cheap clicks, no appointments.
Case study
Lullwater Pools builds custom concrete inground pools for North Atlanta homeowners. We built the ads around the finished backyard, the thing the buyer is already picturing, and paired it with a lead form that qualifies on scope and timeline before the owner ever sees it.
$1,200 in ad spend returned 214 leads at $5.61 each. Inside two weeks the calendar was booked a month and a half ahead. Then we had to turn the ads down, because the crew could not keep up.
“We had to slow the ads down. The calendar was full six weeks out.”
The Lullwater ad we scripted and filmed.
How it works
One half day on site. We script, shoot and edit the videos. Finished backyards, your crew at work, and you on camera explaining why your pools are built different.
The lead form asks about pool type, budget and timeline. Homeowners looking for a $15k above-ground pool filter themselves out.
Budget grows only as fast as you can install. When the calendar is full, we slow down. When a slot opens, we turn it back up.
Our CRM calls you the moment a lead comes in. Press one button and you're connected. Leads called within five minutes convert up to 684% better. See the Georgia benchmark report.
Is this a fit?
We work with pool builders who:
First qualified leads within 7 days or we keep working for free. And if the revenue from our ads hasn't covered our management fee within 120 days, we keep working at no fee until it does.
Book a 20 minute fit callFAQ
Across the Georgia inground pool accounts we manage, the average was $8.50 per lead, with our best campaign at $5.61. Your number depends on your area, your price point and your offer.
Not with the right form. We ask about pool type, budget and timeline before the lead reaches you, and the video itself shows custom inground work, so the wrong buyers self-select out.
Start small and scale with capacity. Lullwater booked six weeks of installs off $1,200. We set budget based on how many pools your crew can actually build.
Late winter through early summer is when homeowners plan. We start filming before that window so your ads are live when demand turns on.
Yes. We serve pool companies across Georgia and come to you for the shoot.
Free Strategy Call
20 minutes. We look at your install capacity, your price point and your season, and tell you what the ads would cost to fill it.