Nikolaj Emil Kloch · Founder, Thrivr Productions
Three degrees in physics and mechanical engineering. A propulsion design engineer at Boeing. A granted patent. Most people running Meta ads learned it from a course — I came to it from a discipline where being wrong is expensive and you are expected to prove things with data.
3
Engineering & physics degrees
Boeing
Propulsion design engineer
1
Granted patent, acquired
$36,000+
Invested in coaching & training
Degrees
Physics first, then mechanical engineering at Georgia Tech through the dual-degree path, then a master's in Denmark.
Technical University of Denmark (DTU)
Georgia Institute of Technology
Georgia College & State University
Engineering career
Before marketing, the work was propulsion systems and design reviews — environments where a claim without data does not survive the room.
Boeing
Charleston, South Carolina
Technical design work and design reviews on aerospace propulsion systems. Travelled to Seattle and St. Louis as the technical representative on cross-site team efforts.
Recife, Brazil
International placement
Six-week engineering placement abroad on Fiat Chrysler-related work while at Georgia Tech.
TC Poly · CISC Engineering Concepts
Georgia
Applied engineering across both an early-stage startup environment and an established engineering firm.
Patent granted · acquired for royalties
Invention & IP
Built a medical device prototype, secured a patent, and the company was acquired for royalties. Product invention from concept through granted intellectual property.
Coaching & training
Direct one-to-one coaching and paid training in marketing, sales, and content — bought with my own money, not absorbed from free content.
Founder, Marc Aurel Consulting
Voted the #1 High-Performance Coaching Company in Europe. Member of the Forbes Business Council. Direct one-to-one coaching.
YouTube strategist · 577,000 subscribers
Direct mentorship on long-form and short-form video strategy, audience growth, and retention.
Marketing track record
Currently 969 leads across seven client ad accounts in 90 days at $20.09 average cost per lead — spanning seven different trades.
Leadership & discipline
The highest rank in Scouting — earned by roughly 6% of participants.
Led an organisation of 85 young people: planning, communication, and accountability.
Formal governance and programme leadership role.
Endurance racing, plus rugby, boxing, football, and soccer. Relevant because ad testing rewards the same trait: staying in it past the point most people quit.
Citizenship
Dual citizen — United States and Denmark
Languages
Fluent in English and Danish
Studied
Copenhagen, Denmark · Atlanta, Georgia · Milledgeville, Georgia
Worked
United States · Denmark · Brazil
Meta advertising is a measurement problem wearing a creative costume. You change one variable, you hold the rest still, you wait for enough data to be significant, and you let the numbers overrule your opinion. That is not a marketing instinct — it is the experimental method, and I spent three degrees and an aerospace career learning to run it properly. Every campaign here is a seven-day test cycle: winners keep budget, losers get cut, and nothing gets scaled on a hunch.
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