/* Thrivr — "vertical cinema": their 9:16 footage as the architecture, film-credit typography, editorial white for reading */
:root{
  --ink:#0b0b0c;
  --ink-2:#2b2c30;
  --mute:#74767d;
  --hair:#e4e4e2;
  --paper:#ffffff;
  --stone:#f7f6f2;
  --night:#141416;
  --blue:#1a5bd6;
  --cond:"Archivo","Arial Narrow",sans-serif;
  --sans:"Geist",system-ui,sans-serif;
  --gut:clamp(18px,3.2vw,48px);
  --ease:cubic-bezier(.19,1,.22,1);
}
*,*::before,*::after{box-sizing:border-box}
html{-webkit-text-size-adjust:100%}
body{margin:0;background:var(--paper);color:var(--ink);font:400 16px/1.6 var(--sans);-webkit-font-smoothing:antialiased;overflow-x:hidden}
img{max-width:100%;display:block}
a{color:inherit;text-decoration:none}
button{font:inherit;color:inherit;cursor:pointer;background:none;border:0;padding:0}
.sr{position:absolute;width:1px;height:1px;overflow:hidden;clip:rect(0 0 0 0);white-space:nowrap}
:focus-visible{outline:2px solid var(--blue);outline-offset:3px}
.wrap{padding:0 var(--gut);max-width:1680px;margin:0 auto}

/* type */
.cond{font-family:var(--cond);font-stretch:62%;font-weight:600;text-transform:uppercase;letter-spacing:-.005em;line-height:.88}
.small{font-size:11px;letter-spacing:.08em;text-transform:uppercase;font-weight:500}
.dim{color:var(--mute)}
.statement{font:500 clamp(28px,3.3vw,54px)/1.12 var(--sans);letter-spacing:-.03em;margin:0;max-width:24ch}
.statement .dim{color:#a9aaae}
.link{display:inline-flex;align-items:center;gap:12px;font-size:12px;letter-spacing:.08em;text-transform:uppercase;font-weight:600;padding-bottom:6px;border-bottom:1px solid currentColor;transition:gap .5s var(--ease)}
.link:hover{gap:20px}
.link::after{content:"";width:16px;height:1px;background:currentColor}

/* ---------- header ---------- */
.hdr{position:fixed;inset:0 0 auto;z-index:50;display:grid;grid-template-columns:1fr auto 1fr;align-items:center;padding:20px var(--gut);transition:background .4s,color .4s,padding .4s,border-color .4s;color:var(--ink);border-bottom:1px solid transparent}
.hdr.on-film{color:#fff}
.hdr.solid{background:rgba(255,255,255,.96);color:var(--ink);backdrop-filter:blur(10px);padding-top:12px;padding-bottom:12px;border-bottom-color:var(--hair)}
.hdr nav{display:flex;gap:26px}
.hdr nav a{font-size:11px;letter-spacing:.08em;text-transform:uppercase;font-weight:500;opacity:.7;transition:opacity .3s}
.hdr nav a:hover,.hdr nav a[aria-current=page]{opacity:1}
.hdr nav a[aria-current=page]{text-decoration:underline;text-underline-offset:6px;text-decoration-thickness:1px}
.hdr .logo{justify-self:center;display:block;width:34px;height:34px}
.hdr .logo img{width:34px;height:34px}
.hdr .right{justify-self:end;display:flex;gap:22px;align-items:center}
.talk{font-size:11px;letter-spacing:.08em;text-transform:uppercase;font-weight:600;border:1px solid currentColor;padding:9px 14px;transition:background .3s,color .3s}
.hdr .talk:hover{background:var(--ink);color:#fff;border-color:var(--ink)}
.hdr.on-film .talk:hover{background:#fff;color:var(--ink);border-color:#fff}
.menu-btn{display:none;font-size:11px;letter-spacing:.08em;text-transform:uppercase;font-weight:600;justify-self:end}
@media (max-width:860px){
  .hdr{grid-template-columns:auto 1fr auto}
  .hdr .logo{grid-column:1;justify-self:start}
  .hdr nav.main,.hdr .right{display:none}
  .menu-btn{display:block;grid-column:3}
}
.drawer{position:fixed;inset:0;z-index:60;background:var(--night);color:#fff;display:flex;flex-direction:column;justify-content:space-between;padding:20px var(--gut) 34px;transform:translateY(-100%);transition:transform .8s var(--ease),visibility 0s .8s;visibility:hidden}
.drawer.open{transform:none;visibility:visible;transition:transform .8s var(--ease)}
.drawer .top{display:flex;justify-content:space-between;align-items:center}
.drawer .top img{width:34px}
.drawer nav{display:flex;flex-direction:column}
.drawer nav a{font-size:clamp(52px,15vw,110px);border-top:1px solid #26272b;padding:8px 0 2px}

/* ---------- film hero: three vertical reels ---------- */
.film{position:relative;height:100svh;min-height:620px;background:var(--night);color:#fff;overflow:hidden}
.triptych{position:absolute;inset:0;display:grid;grid-template-columns:repeat(3,1fr)}
.cell{position:relative;overflow:hidden;background:#151518}
.cell > img{position:absolute;inset:0;width:100%;height:100%;object-fit:cover;transform:scale(1.08);animation:drift 16s var(--ease) infinite alternate}
.cell:nth-child(2) > img{animation-delay:-6s}
.cell:nth-child(3) > img{animation-delay:-11s}
@keyframes drift{to{transform:scale(1)}}
.vbox{position:absolute;inset:0;overflow:hidden;opacity:0;transition:opacity 1.4s}
.vbox.playing{opacity:1}
.vbox iframe{position:absolute;top:50%;left:50%;border:0;pointer-events:none;transform:translate(-50%,-50%)}
.film::after{content:"";position:absolute;inset:0;background:radial-gradient(ellipse 70% 42% at 50% 50%,rgba(0,0,0,.42),transparent 75%),linear-gradient(180deg,rgba(0,0,0,.55) 0%,rgba(0,0,0,.1) 24%,rgba(0,0,0,.16) 58%,rgba(0,0,0,.8) 100%);pointer-events:none;z-index:1}
.cell > img,.vbox{filter:saturate(.82) contrast(1.04)}
.film .rule{position:absolute;top:0;bottom:0;width:1px;background:rgba(255,255,255,.2);z-index:2}
.film .rule.a{left:33.333%}.film .rule.b{left:66.666%}
.film-copy{position:absolute;z-index:3;left:0;right:0;top:50%;transform:translateY(-46%);text-align:center;padding:0 var(--gut)}
.film-copy h1{font-size:clamp(66px,10.6vw,196px);margin:0}
.film-copy p{margin:26px auto 0;max-width:430px;font-size:15px;line-height:1.55;color:rgba(255,255,255,.88)}
.film-foot{position:absolute;z-index:3;left:0;right:0;bottom:0;display:grid;grid-template-columns:repeat(3,1fr);padding:0 0 24px}
.film-foot .credit{padding:0 22px;font-size:11px;letter-spacing:.08em;text-transform:uppercase;line-height:1.55}
.film-foot .credit b{font-weight:600;display:block}
.film-foot .credit span{opacity:.68}
.scroll-cue{position:absolute;z-index:3;left:50%;bottom:0;width:1px;height:64px;background:rgba(255,255,255,.25);overflow:hidden}
.scroll-cue::after{content:"";position:absolute;left:0;top:-64px;width:1px;height:64px;background:#fff;animation:cue 2.4s var(--ease) infinite}
@keyframes cue{to{top:64px}}
@media (max-width:760px){
  .triptych{grid-template-columns:1fr}
  .triptych .cell:not(:nth-child(2)),.film .rule,.film-foot .credit:not(:nth-child(2)){display:none}
  .film-foot{grid-template-columns:1fr}
  .film-copy h1{font-size:clamp(58px,17.5vw,96px)}
  .scroll-cue{display:none}
}
@media (prefers-reduced-motion:reduce){.cell > img,.scroll-cue::after{animation:none}}

/* ---------- editorial sections ---------- */
.sec{padding:clamp(90px,12vw,190px) 0}
.sec.tight{padding:clamp(60px,8vw,120px) 0}
.stone{background:var(--stone)}
.marker{display:flex;justify-content:space-between;align-items:center;border-top:1px solid var(--hair);padding-top:14px;margin-bottom:clamp(50px,7vw,110px)}
.marker .small{color:var(--mute)}
.plus{width:11px;height:11px;position:relative;display:inline-block}
.plus::before,.plus::after{content:"";position:absolute;background:currentColor}
.plus::before{left:5px;top:0;width:1px;height:11px}
.plus::after{top:5px;left:0;height:1px;width:11px}
.intro{display:grid;grid-template-columns:minmax(0,1fr) minmax(0,2fr);gap:40px}
.intro .aside p{margin:0;max-width:260px;color:var(--mute);font-size:14px}
.intro .body > p:not(.statement){font-size:18px;max-width:560px;color:var(--ink-2);margin:40px 0 0}
.intro .body .link{margin-top:40px}
@media (max-width:860px){.intro{grid-template-columns:1fr}}

/* ---------- work index with hover preview ---------- */
.index{list-style:none;margin:0;padding:0;border-top:1px solid var(--ink)}
.index li{border-bottom:1px solid var(--hair)}
.index button{width:100%;display:grid;grid-template-columns:70px minmax(0,1.6fr) minmax(0,.8fr) minmax(0,1fr);gap:20px;align-items:baseline;padding:24px 0;text-align:left;transition:padding .7s var(--ease),color .3s}
.index button:hover{padding-left:20px}
.index .n{font-size:11px;letter-spacing:.08em;color:var(--mute)}
.index .client{font-size:clamp(36px,4.8vw,80px)}
.index .trade{font-size:13px;color:var(--mute)}
.index .res{font-size:13px;text-align:right}
.index .res b{font-weight:600}
.index:hover button{color:#c0c1c5}
.index:hover button:hover{color:var(--ink)}
@media (max-width:760px){.index button{grid-template-columns:30px 1fr;gap:6px 12px}.index .trade,.index .res{grid-column:2;text-align:left}}
.peek{position:fixed;z-index:40;left:0;top:0;width:240px;aspect-ratio:9/16;pointer-events:none;opacity:0;transform:translate(-50%,-50%) scale(.8) rotate(-2deg);transition:opacity .35s,transform .6s var(--ease);overflow:hidden;background:#111}
.peek.show{opacity:1;transform:translate(-50%,-50%) scale(1) rotate(0)}
.peek img{width:100%;height:100%;object-fit:cover}
@media (hover:none){.peek{display:none}}

/* ---------- screening room overlay ---------- */
.screen{position:fixed;inset:0;z-index:80;background:rgba(8,8,9,.97);display:grid;grid-template-rows:auto 1fr auto;color:#fff;opacity:0;visibility:hidden;transition:opacity .5s,visibility 0s .5s}
.screen.open{opacity:1;visibility:visible;transition:opacity .5s}
.screen .bar{display:flex;justify-content:space-between;align-items:center;padding:20px var(--gut)}
.screen .stage{display:grid;place-items:center;padding:0 var(--gut);min-height:0}
.screen .frame{height:min(76vh,calc((100vw - 40px)*16/9));aspect-ratio:9/16;background:#000 center/cover no-repeat;position:relative}
.screen .frame iframe{position:absolute;inset:0;width:100%;height:100%;border:0}
.screen .cap{text-align:center;padding:18px var(--gut) 26px}
.screen .cap b{display:block;font-size:clamp(30px,3vw,46px)}
.screen .cap span{font-size:11px;letter-spacing:.08em;text-transform:uppercase;opacity:.66}

/* ---------- vertical rail ---------- */
.rail{display:grid;grid-auto-flow:column;grid-auto-columns:clamp(230px,22vw,340px);gap:2px;overflow-x:auto;scrollbar-width:none}
.rail::-webkit-scrollbar{display:none}
.rail button{position:relative;display:block;aspect-ratio:9/16;overflow:hidden;background:#111}
.rail img{width:100%;height:100%;object-fit:cover;transition:transform 1.4s var(--ease)}
.rail button:hover img{transform:scale(1.05)}
.rail button::after{content:"";position:absolute;inset:50% 0 0;background:linear-gradient(transparent,rgba(0,0,0,.62));pointer-events:none}
.rail .lbl{position:absolute;z-index:1;left:16px;right:16px;bottom:16px;color:#fff;text-align:left;font-size:11px;letter-spacing:.08em;text-transform:uppercase;line-height:1.5}
.rail .lbl b{display:block;font-weight:600}
.rail-head{display:flex;justify-content:space-between;align-items:end;gap:30px;margin-bottom:40px}
.rail-head h2{font-size:clamp(56px,7vw,124px);margin:0}
.rail-ctrl{display:flex;gap:2px}
.rail-ctrl button{width:52px;height:52px;border:1px solid var(--ink);display:grid;place-items:center}
.rail-ctrl button:hover{background:var(--ink);color:#fff}
.rail-ctrl svg{width:16px;height:16px}

/* ---------- credits roll (numbers) ---------- */
.credits{background:var(--night);color:#fff;text-align:center}
.credits .title{font-size:11px;letter-spacing:.16em;text-transform:uppercase;color:#8d8e94;margin:0 0 20px}
.credits h2{font-size:clamp(56px,7vw,124px);margin:0 0 90px}
.roll{max-width:760px;margin:0 auto;display:grid;gap:26px}
.roll .line{display:grid;grid-template-columns:1fr 1fr;gap:34px;align-items:baseline}
.roll .role{text-align:right;font-size:11px;letter-spacing:.14em;text-transform:uppercase;color:#8d8e94}
.roll .name{text-align:left;font-size:clamp(38px,4.2vw,66px)}
.roll .sep{height:1px;background:#232428;margin:30px 0}
.credits .foot-note{margin:80px auto 0;max-width:520px;font-size:13px;color:#8d8e94}
@media (max-width:560px){.roll .line{grid-template-columns:1fr;gap:4px}.roll .role,.roll .name{text-align:center}}

/* ---------- chapters (case studies) ---------- */
.chapter{display:grid;grid-template-columns:minmax(0,5fr) minmax(0,7fr);min-height:90svh;border-top:1px solid var(--hair)}
.chapter:nth-child(even){grid-template-columns:minmax(0,7fr) minmax(0,5fr)}
.chapter:nth-child(even) .ch-media{order:2}
.ch-media{position:relative;background:#111;overflow:hidden;min-height:560px;display:block;width:100%}
.ch-media img{position:absolute;inset:0;width:100%;height:100%;object-fit:cover;transition:transform 1.6s var(--ease)}
.ch-media:hover img{transform:scale(1.04)}
.ch-media .play{position:absolute;left:26px;bottom:26px;color:#fff;font-size:11px;letter-spacing:.08em;text-transform:uppercase;font-weight:600;display:flex;align-items:center;gap:14px;z-index:1}
.ch-media .play i{width:46px;height:46px;border:1px solid rgba(255,255,255,.85);border-radius:50%;display:grid;place-items:center;transition:background .4s}
.ch-media .play i::before{content:"";border-left:8px solid #fff;border-top:5px solid transparent;border-bottom:5px solid transparent;margin-left:2px}
.ch-media:hover .play i{background:rgba(255,255,255,.18)}
.ch-media::after{content:"";position:absolute;inset:60% 0 0;background:linear-gradient(transparent,rgba(0,0,0,.5))}
.ch-text{padding:clamp(40px,6vw,110px) clamp(22px,5vw,90px);display:flex;flex-direction:column;justify-content:space-between;gap:48px}
.ch-text .small{color:var(--mute);display:flex;justify-content:space-between}
.ch-text .fig{font-size:clamp(120px,17vw,300px);margin:0}
.ch-text .fig small{font:500 13px/1.4 var(--sans);letter-spacing:.06em;display:block;margin-top:22px;color:var(--mute);text-transform:uppercase}
.ch-text h3{font:500 clamp(24px,2.1vw,32px)/1.18 var(--sans);letter-spacing:-.025em;margin:0 0 16px}
.ch-text p{margin:0;max-width:480px;color:var(--ink-2)}
.ch-text .src{margin-top:20px;font-size:11px;letter-spacing:.06em;text-transform:uppercase;color:var(--mute)}
@media (max-width:860px){.chapter,.chapter:nth-child(even){grid-template-columns:1fr;min-height:0}.chapter:nth-child(even) .ch-media{order:0}.ch-media{min-height:0;aspect-ratio:4/5}.ch-text .fig{font-size:clamp(100px,30vw,160px)}}

/* ---------- process ---------- */
.steps{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));border-top:1px solid var(--ink)}
.steps > div{padding:28px 30px 48px 0;border-bottom:1px solid var(--hair)}
.steps > div:not(:nth-child(3n+1)){padding-left:30px;border-left:1px solid var(--hair)}
.steps .k{font-size:11px;letter-spacing:.08em;color:var(--mute)}
.steps h3{font-size:clamp(48px,4.6vw,78px);margin:44px 0 16px}
.steps p{margin:0;color:var(--ink-2);max-width:340px;font-size:15px}
@media (max-width:860px){.steps{grid-template-columns:1fr}.steps > div,.steps > div:not(:nth-child(3n+1)){padding:26px 0 34px;border-left:0}.steps h3{margin-top:24px}}

/* ---------- cinematic band ---------- */
.band{position:relative;height:92svh;min-height:540px;overflow:hidden;color:#fff;display:grid;place-items:center;text-align:center;background:#111}
.band .bands{position:absolute;inset:0;display:grid;grid-template-columns:repeat(5,1fr)}
.band .bands img{width:100%;height:100%;object-fit:cover}
.band::after{content:"";position:absolute;inset:0;background:rgba(6,6,7,.5)}
.band .in{position:relative;z-index:1;padding:0 var(--gut)}
.band h2{font-size:clamp(62px,9.4vw,176px);margin:0}
.band p{max-width:500px;margin:28px auto 34px;color:rgba(255,255,255,.88)}
@media (max-width:760px){.band .bands{grid-template-columns:repeat(2,1fr)}.band .bands img:nth-child(n+3){display:none}}

/* ---------- guarantee ---------- */
.promise{display:grid;grid-template-columns:minmax(0,7fr) minmax(0,5fr);gap:clamp(40px,7vw,120px)}
.promise h2{font-size:clamp(62px,7.8vw,146px);margin:0}
.promise .fine p{color:var(--ink-2);margin:0 0 18px;max-width:440px}
.checks{margin-top:44px;border-top:1px solid var(--ink)}
.checks .small{display:block;padding:16px 0 4px;color:var(--mute)}
.check{display:grid;grid-template-columns:28px 1fr;gap:14px;padding:16px 0;border-bottom:1px solid var(--hair);cursor:pointer;font-size:15px;align-items:start}
.check input{appearance:none;width:18px;height:18px;border:1px solid var(--ink);border-radius:50%;margin:3px 0 0;cursor:pointer;position:relative;transition:background .3s}
.check input:checked{background:var(--ink)}
.check input:checked::after{content:"";position:absolute;inset:5px;border-radius:50%;background:#fff}
.qualified{margin-top:26px;min-height:54px;font-size:13px;color:var(--mute)}
@media (max-width:860px){.promise{grid-template-columns:1fr}}

/* ---------- buttons ---------- */
.btn{display:inline-flex;align-items:center;gap:14px;background:var(--ink);color:#fff;font-size:12px;letter-spacing:.08em;text-transform:uppercase;font-weight:600;padding:19px 28px;transition:background .4s}
.btn:hover{background:var(--blue)}
.btn.light{background:#fff;color:var(--ink)}
.btn.light:hover{background:var(--blue);color:#fff}

/* ---------- faq ---------- */
.faq{border-top:1px solid var(--ink)}
.faq details{border-bottom:1px solid var(--hair)}
.faq summary{list-style:none;cursor:pointer;display:grid;grid-template-columns:1fr 20px;gap:20px;padding:26px 0;font:500 clamp(19px,1.7vw,24px)/1.3 var(--sans);letter-spacing:-.02em}
.faq summary::-webkit-details-marker{display:none}
.faq summary .plus{margin-top:8px;transition:transform .5s var(--ease)}
.faq details[open] summary .plus{transform:rotate(45deg)}
.faq details p{margin:0 0 30px;max-width:720px;color:var(--ink-2)}
.two{display:grid;grid-template-columns:minmax(0,1fr) minmax(0,2fr);gap:40px}
.two h2{font-size:clamp(52px,6vw,104px);margin:0}
@media (max-width:860px){.two{grid-template-columns:1fr}}

/* ---------- inner page hero ---------- */
.page-hero{padding:clamp(130px,15vw,210px) 0 clamp(50px,6vw,90px)}
.page-hero h1{font-size:clamp(70px,11.8vw,216px);margin:0}
.page-hero .sub{display:grid;grid-template-columns:minmax(0,1fr) minmax(0,2fr);gap:40px;margin-top:clamp(40px,5vw,70px);border-top:1px solid var(--hair);padding-top:16px}
.page-hero .sub p{margin:0;font:500 clamp(20px,1.9vw,28px)/1.3 var(--sans);letter-spacing:-.025em;max-width:32ch}
@media (max-width:860px){.page-hero .sub{grid-template-columns:1fr;gap:14px}}
.strip{display:grid;grid-template-columns:repeat(5,1fr);gap:2px;height:62svh;min-height:380px;background:#111}
.strip img{width:100%;height:100%;object-fit:cover}
@media (max-width:760px){.strip{grid-template-columns:repeat(2,1fr)}.strip img:nth-child(n+3){display:none}}

/* ---------- call sheet ---------- */
.sheet{border-top:1px solid var(--ink)}
.sheet .r{display:grid;grid-template-columns:minmax(0,1fr) minmax(0,2fr);gap:40px;padding:22px 0;border-bottom:1px solid var(--hair)}
.sheet .r > span:first-child{font-size:11px;letter-spacing:.08em;text-transform:uppercase;color:var(--mute);padding-top:6px}
.sheet .r > span:last-child{font-size:clamp(18px,1.5vw,22px);letter-spacing:-.015em}
@media (max-width:760px){.sheet .r{grid-template-columns:1fr;gap:4px}}
.bignum{font-size:clamp(150px,24vw,420px);margin:0;line-height:.8}

/* ---------- proof wall ---------- */
.wall{columns:3 280px;column-gap:2px}
.wall button{display:block;width:100%;margin:0 0 2px;background:var(--stone);break-inside:avoid;text-align:left;padding:20px}
.wall img{width:100%;filter:grayscale(1) contrast(1.05);transition:filter .6s}
.wall button:hover img{filter:none}
.wall span{display:block;margin-top:14px;font-size:11px;letter-spacing:.06em;text-transform:uppercase;color:var(--mute)}
dialog.lb{border:0;padding:0;max-width:min(92vw,1000px);max-height:92vh;background:#fff}
dialog.lb::backdrop{background:rgba(8,8,9,.92)}
dialog.lb img{max-height:80vh;width:auto;margin:0 auto}
dialog.lb p{margin:0;padding:14px 18px;display:flex;justify-content:space-between;align-items:center;gap:20px}

/* ---------- calculator ---------- */
.calc{display:grid;grid-template-columns:minmax(0,5fr) minmax(0,7fr);gap:clamp(40px,7vw,120px);align-items:start}
.inputs{border-top:1px solid var(--ink)}
.field{padding:20px 0;border-bottom:1px solid var(--hair);border-left:0;border-right:0;border-top:0;margin:0}
.field label,.field legend{display:flex;justify-content:space-between;font-size:11px;letter-spacing:.08em;text-transform:uppercase;color:var(--mute);margin-bottom:12px;font-weight:500;width:100%;padding:0}
.field output{color:var(--ink);font-weight:600}
.field select,.field input[type=number]{width:100%;border:0;border-bottom:1px solid var(--ink);padding:6px 0 10px;font:500 22px var(--sans);letter-spacing:-.015em;background:transparent;border-radius:0;color:var(--ink)}
.field input[type=range]{width:100%;accent-color:var(--ink)}
.seg{display:grid;grid-template-columns:1fr 1fr;gap:2px}
.seg label{margin:0;justify-content:center;padding:14px;background:var(--stone);color:var(--ink);cursor:pointer;font-size:11px}
.seg label:has(input:checked){background:var(--ink);color:#fff}
.seg input{position:absolute;opacity:0}
.funnel{list-style:none;margin:0;padding:0;border-top:1px solid var(--ink)}
.funnel li{display:grid;grid-template-columns:1fr auto;align-items:end;padding:20px 0;border-bottom:1px solid var(--hair);position:relative}
.funnel .k{font-size:15px}
.funnel .k small{display:block;font-size:11px;color:var(--mute);letter-spacing:.04em;margin-top:2px}
.funnel .v{font-size:clamp(54px,5.6vw,96px)}
.funnel .bar{position:absolute;left:0;bottom:-1px;height:2px;background:var(--blue);transition:width .9s var(--ease)}
.funnel li.total{border-bottom:0;padding-top:36px}
.funnel li.total .v{font-size:clamp(84px,10vw,180px)}
.cap-note{display:none;margin:22px 0 0;padding:20px 0 0;border-top:1px solid var(--hair);font-size:15px;color:var(--ink-2);max-width:620px}
.cap-note.show{display:block}
.method{font-size:12px;color:var(--mute);margin-top:30px;max-width:620px}
@media (max-width:860px){.calc{grid-template-columns:1fr}}

/* ---------- founder ---------- */
.loop{display:grid;grid-template-columns:repeat(4,minmax(0,1fr));border-top:1px solid var(--ink)}
.loop > div{padding:28px 26px 44px 0}
.loop > div+div{padding-left:26px;border-left:1px solid var(--hair)}
.loop .k{font-size:11px;letter-spacing:.08em;color:var(--mute)}
.loop b{display:block;font-size:clamp(48px,4.6vw,78px);margin:40px 0 14px}
.loop span{font-size:15px;color:var(--ink-2)}
@media (max-width:860px){.loop{grid-template-columns:1fr 1fr}.loop > div:nth-child(3){padding-left:0;border-left:0}}
.cv{border-top:1px solid var(--ink)}
.cv .r{display:grid;grid-template-columns:minmax(0,1fr) minmax(0,2fr);gap:40px;padding:26px 0;border-bottom:1px solid var(--hair)}
.cv .r > span{font-size:11px;letter-spacing:.08em;text-transform:uppercase;color:var(--mute);padding-top:5px}
.cv ul{margin:0;padding:0;list-style:none}
.cv li{padding:0 0 10px;font-size:18px;letter-spacing:-.01em}
@media (max-width:760px){.cv .r{grid-template-columns:1fr;gap:8px}}

/* ---------- form ---------- */
.form{display:grid;grid-template-columns:1fr 1fr;gap:6px 34px}
.form .full{grid-column:1/-1}
.form label{display:block;font-size:11px;letter-spacing:.08em;text-transform:uppercase;color:var(--mute);padding-top:22px;font-weight:500}
.form input,.form select,.form textarea{width:100%;border:0;border-bottom:1px solid var(--ink);padding:10px 0;font:500 20px var(--sans);letter-spacing:-.01em;background:transparent;border-radius:0;color:var(--ink)}
.form textarea{min-height:90px;resize:vertical}
.form .go{margin-top:38px}
.form-done{display:none}
.form-done.show{display:block}
.placeholder{background:#fff1b8;padding:0 4px}
@media (max-width:640px){.form{grid-template-columns:1fr}}

/* ---------- footer ---------- */
.foot{position:relative;background:var(--night);color:#fff;overflow:hidden}
.foot .bgs{position:absolute;inset:0;display:grid;grid-template-columns:repeat(3,1fr);opacity:.22;filter:grayscale(1)}
.foot .bgs img{width:100%;height:100%;object-fit:cover}
.foot .in{position:relative;padding:clamp(110px,14vw,220px) var(--gut) 28px;text-align:center}
.foot h2{font-size:clamp(80px,15.5vw,290px);margin:0}
.foot .cta-sub{margin:28px auto 46px;max-width:420px;color:rgba(255,255,255,.84)}
.foot .base{display:grid;grid-template-columns:1fr auto 1fr;gap:20px;align-items:end;margin-top:clamp(100px,12vw,180px);padding-top:18px;border-top:1px solid rgba(255,255,255,.2);text-align:left;font-size:11px;letter-spacing:.08em;text-transform:uppercase}
.foot .base nav{display:flex;flex-wrap:wrap;gap:8px 20px}
.foot .base nav a{opacity:.72}
.foot .base nav a:hover{opacity:1}
.foot .base .mid{text-align:center;opacity:.62}
.foot .base .credit{text-align:right;opacity:.62;text-transform:none;letter-spacing:.01em;font-size:12px}
.foot .base .credit a{text-decoration:underline;text-underline-offset:3px}
@media (max-width:760px){.foot .base{grid-template-columns:1fr}.foot .base .mid,.foot .base .credit{text-align:left}.foot .bgs{grid-template-columns:1fr}.foot .bgs img:nth-child(n+2){display:none}}

/* ---------- reveal ---------- */
.rv{opacity:0;transform:translateY(34px);transition:opacity 1.2s var(--ease),transform 1.2s var(--ease)}
.rv.in{opacity:1;transform:none}
.ln{display:block;overflow:hidden;padding-bottom:.02em}
.ln > span{display:block;transform:translateY(106%);transition:transform 1.3s var(--ease)}
.in .ln > span,.ready .film-copy .ln > span{transform:none}
.ln:nth-child(2) > span{transition-delay:.09s}
.ln:nth-child(3) > span{transition-delay:.18s}
@media (prefers-reduced-motion:reduce){.rv,.ln > span{opacity:1;transform:none;transition:none}}
.band .bands img{filter:grayscale(1) contrast(1.05)}
.band::after{background:rgba(6,6,7,.6)}

/* ---------- tone from the Thrivr pricing PDF: night + blue glow, blue full stops, blue figures ---------- */
.dot{font-style:normal;color:var(--blue)}
.credits,.foot,.drawer,.screen{background:radial-gradient(ellipse 60% 55% at 82% 8%,rgba(26,91,214,.34),transparent 70%),var(--night)}
.credits .title,.credits .roll .role{color:#7f9be0}
.credits .roll .sep{background:#26272c}
.credits .foot-note{color:#9a9ba2}
.film::before{content:"";position:absolute;inset:0;z-index:1;pointer-events:none;background:radial-gradient(ellipse 55% 60% at 88% 0%,rgba(26,91,214,.38),transparent 70%)}
.band::after{background:radial-gradient(ellipse 60% 70% at 85% 10%,rgba(26,91,214,.42),transparent 70%),rgba(20,20,22,.62)}
.ch-text .fig,.bignum,.loop b,.steps .k,.loop .k,.index .n{color:var(--blue)}
.band .bignum{color:#fff}
.steps .k,.loop .k,.index .n{font-weight:700;font-size:12px}
.funnel li.total .v{color:var(--blue)}
.index,.steps,.faq,.sheet,.cv,.loop,.funnel,.checks,.inputs{border-top-width:2px}
.small.accent,.marker .small:first-child{color:var(--blue)}
.foot .base{border-top-color:rgba(255,255,255,.14)}

/* Thrivr's live wordmark, as on thrivrproductions.com: Inter 700, 18px, -.025em, blue full stop */
.wordmark{font:700 18px/1.25 "Inter",system-ui,sans-serif;letter-spacing:-.025em;color:inherit;white-space:nowrap}
.wordmark span{color:#1759d4}
.hdr .logo{width:auto;height:auto}
.drawer .wordmark,.screen .wordmark{color:#fff}

/* ---------- brand staging: the full stop is the record light ---------- */
.foot .giant{position:relative;padding:0 var(--gut);margin-top:clamp(30px,5vw,70px);line-height:.74;overflow:hidden}
.foot .giant .wordmark{display:block;font-size:24.2vw;letter-spacing:-.06em;color:#fff;white-space:nowrap;margin-left:-.04em;transform:translateY(8%)}
.foot .giant .wordmark span{color:#1759d4;display:inline-block;animation:rec 2s steps(1) infinite}
@keyframes rec{50%{opacity:.25}}

.intro-seq{position:fixed;inset:0;z-index:100;background:radial-gradient(ellipse 60% 55% at 82% 8%,rgba(26,91,214,.34),transparent 70%),#141416;color:#fff;display:none;place-items:center;transition:transform 1.1s var(--ease)}
.js-intro .intro-seq{display:grid}
.intro-mark{font-size:clamp(64px,13vw,210px);letter-spacing:-.05em;display:flex;overflow:hidden;line-height:1;padding:.06em 0}
.intro-mark b{font-weight:700;display:inline-block;transform:translateY(110%);animation:rise .9s var(--ease) forwards}
.intro-mark b:nth-child(2){animation-delay:.06s}.intro-mark b:nth-child(3){animation-delay:.12s}.intro-mark b:nth-child(4){animation-delay:.18s}.intro-mark b:nth-child(5){animation-delay:.24s}.intro-mark b:nth-child(6){animation-delay:.3s}
@keyframes rise{to{transform:none}}
.intro-dot{color:#1759d4;display:inline-block;transform:translateY(-140%);opacity:0;animation:drop .7s cubic-bezier(.34,1.56,.64,1) .75s forwards,rec 1s steps(1) 1.5s infinite}
@keyframes drop{to{transform:none;opacity:1}}
.intro-rec{position:absolute;left:50%;bottom:44px;transform:translateX(-50%);opacity:0;animation:fadein .5s 1.2s forwards;color:#7f9be0}
@keyframes fadein{to{opacity:1}}
.intro-seq.out{transform:translateY(-100%)}

.cursor{position:fixed;left:0;top:0;z-index:90;width:14px;height:14px;border-radius:50%;background:#1759d4;pointer-events:none;transform:translate(-50%,-50%);display:none;place-items:center;transition:width .45s var(--ease),height .45s var(--ease),background .3s}
.cursor span{font:600 11px var(--sans);letter-spacing:.08em;text-transform:uppercase;color:#fff;opacity:0;transition:opacity .2s}
.has-cursor .cursor{display:grid}
.cursor.big{width:92px;height:92px}
.cursor.big span{opacity:1}
.cursor.link{width:34px;height:34px;background:rgba(23,89,212,.35)}
@media (hover:none){.cursor{display:none!important}}
@media (prefers-reduced-motion:reduce){.intro-seq{display:none!important}.foot .giant .wordmark span{animation:none}}

.booking{border:1px solid var(--hair);background:var(--paper);scroll-margin-top:100px}
.booking iframe{display:block;width:100%;min-height:700px;border:0;overflow:hidden}
.hdr .call{opacity:.85;transition:opacity .2s}.hdr .call:hover{opacity:1;text-decoration:underline;text-underline-offset:3px}
.callbar{display:none}
@media (max-width:860px){
  .callbar{display:grid;grid-template-columns:1fr 1fr;position:fixed;inset:auto 0 0 0;z-index:55;padding-bottom:env(safe-area-inset-bottom);background:var(--night)}
  .callbar a{display:flex;align-items:center;justify-content:center;height:56px;font-size:12px;letter-spacing:.08em;text-transform:uppercase;font-weight:600;color:#fff}
  .callbar a+a{background:var(--blue)}
  body{padding-bottom:calc(56px + env(safe-area-inset-bottom))}
}